As I sit and update our ‘About Us’ page, I find us just shy of our 5 year anniversary. I guess as in all things, I can hardly believe where the time has gone. When I started My Beautiful Sophia 5 years ago, Sophia was just shy of turning 7. And now, this upcoming year, my tiny pixie of a girl will be turning 11.

 

In the beginning, My Beautiful Sophia carried only 8 brands and as the seasons past, we grew to almost 50 brands. That growth was due to many reasons: my inexperience, trying different brands, attempting to keep up with other online boutiques etc. Now, as the years have past and hopefully, I have grown a little wiser, we have decided to switch gears and the direction our little company is headed and refocus on what My Beautiful Sophia was originally all about. One of the chief goals that I have always had is that customer service and ease of shopping were to be paramount. When a site becomes so overrun with brands, a client can start to feel ‘overrun’. As we grew, my concern was were we focusing on products we truly believed in, or were we pushing brand volume? Once that question was answered, it became very apparent what we wanted & needed to do, even if we were going to soon become an exception in the online shopping world.

 

So, what does all that mean? Well, starting with the spring 2012 season and moving forward, the number of brands we will offer each season will vary anywhere from 8 – 14 brands...definitely not the online industry norm!!  We’ll continue to carry our wonderfully popular Misha Lulu, Pink Chicken, Persnickety, Laura Dare, Hannah Banana and Knuckleheads…but we will play with the remaining line up as we go each season. Our chief goal is to pare the site down to true, quality boutique brands that we know our customers come back to again and again…that are true performers for their quality and their price points.  A site where you know the brands, you know the selection is deep and you know our customer service is a priority. We will also be able to deepen our selection in these top performing brands by removing those that aren’t. When you shop on our site, you won’t get lost and we are always just an email away. We are super excited about 2012 and our new business model and we hope that you guys will be as well. We extend a huge thank you to all of our wonderful, loyal customers whose continued support has kept us in business through this crazy economy.

 

I know the plans I have for you, declares the Lord, plans to prosper you and not to harm you, plans to give you hope and a future. Jeremiah 29:11

 

 

Donna & Sophia
November, 2011